Retailers and resellers have to find the right sales price for their products. As we all know, a price like $9.99 is better than $10.00 for complex psychological reasons.
However, pricing is a lot more sophisticated than smart rounding. Low-cost providers may want to compete on prices while other situations are much more complex.
The Retail Pricing Optimizer is an AI-driven API that can be integrated with pricing or eCommerce platforms to calculate prices based on minimum markups.
The API returns 4 different prices based on 4 possible strategies.